Robert S. Wyer, Jr.
Department of Marketing
Hong Kong University of Science and Technology
Clear Water Bay
Kowloon
Hong Kong
Home Page
Phone: 011 (217) 333-6617
Fax: 011 (852) 2358 2429
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Professor Robert S. Wyer, Jr., has research interests in social cognition, cognitive mediators of inferences, and beliefs about people and events. His specific interests include the role of construct accessibility in the interpretation of and memory for information, the cognitive representation of person and event information in memory, and the cognitive organization of beliefs and attitudes; communication processes in natural conversations and their effects on person impressions, determinants of human elicitation; the role of stories and narratives in information processing.
Professor Wyer is on the editorial board of Journal of Consumer Psychology, European Journal of Social Psychology, and Personality and Social Psychology Review. He has also received a number of awards, including the 2008 Distinguished Scientist Award (from the Society of Experimental Social Psychology),the 1998 Thomas M. Ostrom Award for Distinguished Contributions to Person Memory and Social Cognition, and the Alexandr von Humboldt Special Research Prize for Distinguished Scientists. Dr. Wyer is currently a Visiting Professor at Hong Kong University of Science and Technology.
 Books:
 Wyer, Jr., R. S., & Srull, T. K. (Eds.). (1989). Social intelligence and cognitive assessments of personality (Advances in Social Cognition, Vol. 2). Mahwah, NJ: Lawrence Erlbaum Associates.
- Wyer, R. S. (2004). Social comprehension and judgment: The role of situation models, narratives, and implicit theories. Mahwah, NJ: Erlbaum.
- Wyer, R. S., & Srull, T. K. (1989). Memory and cognition in its social context. Hillsdale, NJ: Erlbaum.
- Wyer, R. S., & Srull, T. K. (Eds.). (1994). Handbook of social cognition (2nd ed.). Hillsdale, NJ: Erlbaum.
Journal Articles:
- Adaval, R., Isbell, L. M., & Wyer, R. S. (2007). The impact of pictures on narrative-based impression formation: A process interference model. Journal of Experimental Social Psychology, 43, 352-364.
- Adaval, R., & Wyer, R. S. (2004). Communicating about a social interaction: Effects on memory for protagonists' statements and nonverbal behaviors. Journal of Experimental Social Psychology, 40(4), 450-465.
- Albarracin, D., & Wyer, R. S. (2001). Elaborative and nonelaborative processing of a behavior-related communication. Personality and Social Psychology Bulletin, 27, 691-705.
- Albarracin, D., & Wyer, R. S. (2000). The cognitive impact of past behavior: Influences on beliefs, attitudes and future behavioral decisions. Journal of Personality and Social Psychology, 79, 5-22.
- Colcombe, S J. & Wyer, R. S. (2002) The role of prototypes in the mental representation of temporally related events. Cognitive Psychology, 44, 67-103.
- Fong, C. P. S., & Wyer, R. S. (2003). Cultural, social and emotional determinants of decisions under uncertainty. Organizational Behavior and Human Decision Processes, 90, 304-322.
- Park, J. W., Yoon, S. O., Kim, K. H., & Wyer, R. S. (2001). The effects of priming a bipolar attribute concept on dimension versus concept-specific accessibility of semantic memory. Journal of Personality and Social Psychology, 81, 405-420.
- Wyer, R. S. (2004). A personalized theory of theory construction. Personality and Social Psychology Review, 8, 200-208.
- Wyer, R. S., & Radvansky, G. A. (1999). The comprehension and validation of social information. Psychological Review, 106, 89-118.
Other Publications:
- Wyer, R. S., Adaval, R., & Colcombe, S. J. (2002). Narrative-based representations of social knowledge: Their construction and use in comprehension, memory and judgment. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 34, pp. 131-197). San Diego: Academic Press.
- Wyer, R. S., Clore, G. L., & Isbell, L. M. (1999). Affect and information processing. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 31, pp. 1-77). San Diego, CA: Academic Press.
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