Professor Robert S. Wyer, Jr., has research interests in social cognition, cognitive mediators of inferences, and beliefs about people and events. His specific interests include the role of construct accessibility in the interpretation of and memory for information, the cognitive representation of person and event information in memory, and the cognitive organization of beliefs and attitudes; communication processes in natural conversations and their effects on person impressions, determinants of human elicitation; the role of stories and narratives in information processing; visual vs. verbal information processing; consumer judgment and decision making.
Professor Wyer is a past editor of the Journal of Experimental Social Psychology and the Journal of Consumer Psychology. He has received a number of awards, including the 2008 Distinguished Scientist Award (from the Society of Experimental Social Psychology), the 1998 Thomas M. Ostrom Award for Distinguished Contributions to Person Memory and Social Cognition, and the Alexandr von Humboldt Special Research Prize for Distinguished Scientists. Dr. Wyer is currently a Visiting Professor at Hong Kong University of Science and Technology.
- Attitudes and Beliefs
- Culture and Ethnicity
- Interpersonal Processes
- Judgment and Decision Making
- Nonverbal Behavior
- Person Perception
- Personality, Individual Differences
- Social Cognition
- Wyer, R. S., & Srull, T. K. (Eds.). (1989). Social intelligence and cognitive assessments of personality: Advances in social cognition (Vol. 2). Philadelphia, PA: Psychology Press.
- Wyer, R. S., Jr., & Srull, T. K. (Eds.). (1994). Handbook of social cognition (2nd ed.). Mahwah, NJ: Lawrence Erlbaum Associates.
- Wyer, R. S., Chiu, C-y., & Hong, Y-y. (Eds.). (2009). Understanding culture: Theory, research, and application. New York: Psychology Press.
- Wyer, R. S. (2004). Social comprehension and judgment: The role of situation models, narratives, and implicit theories. Mahwah, NJ: Erlbaum.
- Wyer, R. S., & Srull, T. K. (1989). Memory and cognition in its social context. Hillsdale, NJ: Erlbaum.
- Adaval, R., & Wyer, R. S. (2004). Communicating about a social interaction: Effects on memory for protagonists' statements and nonverbal behaviors. Journal of Experimental Social Psychology, 40(4), 450-465.
- Wyer, R. S., Hung, I. W., & Jiang, Y. (2008). Visual and verbal processing strategies in comprehension and judgment. Journal of Consumer Psychology.
- Shen, H., & Wyer, R. S. (2008). Procedural priming and consumer judgments: Effects on the impact of positively and negataively valenced information. Journal of Consumer Research, 34, 727-737.
- Adaval, R., Isbell, L. M., & Wyer, R. S. (2007). The impact of pictures on narrative-based impression formation: A process interference model. Journal of Experimental Social Psychology, 43, 352-364.
- Xu, A. J., & Wyer, R. S. (2007). The effect of mindsets on consumer decision strategies. Journal of Consumer Research, 34, 556-566.
- Colcombe, S J,. & Wyer, R. S. (2002). The role of prototypes in the mental representation of temporally related events. Cognitive Psychology, 44, 67-103.
- Wyer, R. S., & Radvansky, G. A. (1999). The comprehension and validation of social information. Psychological Review, 106, 89-118.
- Wyer, R. S., & Collins, J. E. (1992). A theory of humor elicitation. Psychological Review, 99, 663-688.
- Wyer, R. S., Adaval, R., & Colcombe, S. J. (2002). Narrative-based representations of social knowledge: Their construction and use in comprehension, memory and judgment. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 34, pp. 131-197). San Diego: Academic Press.
- Wyer, R. S., Clore, G. L., & Isbell, L. M. (1999). Affect and information processing. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 31, pp. 1-77). San Diego, CA: Academic Press.
- Wyer, R. S. (2007). Principles of mental representation. In A. Kruglanski & E. T. Higgins (Eds.). Social psychohlogy: Handbook of basic principles, 2nd ed. (pp. 285-231). New York: Guilford.
- Wyer, R. S., & Albaraccin, D. (2005). Belief formation, orgnaizatioin and change: Cognitive and motivational influences. In D. Albarracin, B. T. Johnson, & M. P. Zanna (Eds.) Handbook of attitudes and attitude change (pp. 273-322). Mahwah, NJH: Erlbaum.
Robert S. Wyer
Department of Marketing
Hong Kong University of Science and Technology
Clear Water Bay
- Phone: 011 (852) 2358 7713
- Fax: 011 (852) 2358 2429